SCS Advertising Philosophy and Disclaimer

Welcome! I accept a limited number of advertisers in categories that are relevant to my readers which helps me continue to write about this topic that I love. Leon Pantenburg
If you’re interested in advertising on my website, please read the policies below thoroughly before submitting a request.
SCS READER DEMOGRAPHICS
SurvivalCommonSense readers skew toward men and younger age demos, attracting preppers, urban and wilderness survivalists, hunters, anglers – we reach men and women with all interests around recreating in the outdoors or surviving wilderness and urban emergencies or disasters. The audience is upscale and typically spends hundreds on valued products and gear.
2025 Traffic Stats:
Total U.S. Sessions: 82,000, up 11% over 2024
Organic U.S. Search Sessions: 68,800, up 17% over 2024 and 85% of total traffic
Total Page Views: 144,000, up 13% over 2024
Top Page Views Content: Skinning Knives, Alpaca Socks, Big Game Rifle, Remington Shotgun, Small Game Knife, Boot Reviews, Black Powder Hunting, Extreme Condition Gear Reviews, Knife Reviews, How-To Survival Tips,
The SurvivalCommonSense YouTube channel is viewed by hundreds of thousands monthly and I accept a limited number of sponsors for product reviews on that channel.
Please Read This Ad Policy Thoroughly Before Submission
FEES (subject to policies listed below*)
Editorial Review of Link Requests: $60 per approved link when relevant to readers. If approved, the link will be added to the most appropriate published article and will remain as long as it continues to meet our editorial standards. (single order bulk discounts available)
Ad Banner Display with Link: $50/month
Pre-Approved Guest Article Submission: $100 or as long as the content remains published on SurvivalCommonSense.com and continues to meet our editorial standards.
Product Video Review: $250 for custom, objective content and no input by the sponsor
We accept a limited number of sponsored articles, guest contributions, and advertising opportunities that provide genuine value to our readers. Because we prioritize editorial quality over volume, requests are evaluated for relevance to our readers—not the SEO goals of the requesting company.
Ad rates are fixed and non-negotiable.
CONTACT LEON for advertising submission if you agree to the policies below.
POLICIES
*Editorial & Sponsored Content Policy
At SurvivalCommonSense.com, our mission is to publish practical, trustworthy information that helps readers prepare for emergencies, enjoy the outdoors, and build self-reliance. Every article, advertisement, sponsored post, and outbound link is evaluated according to that mission.
*Editorial Independence
Editorial decisions are made solely by SurvivalCommonSense.
Acceptance of advertising, sponsored content, or guest articles does not guarantee permanent placement, or future collaborations. We reserve the right to edit submissions for clarity, accuracy, formatting, style, and SEO, or to decline any submission that does not meet our standards, and to remove or update published content if linked websites change ownership, content, quality, or no longer meet our editorial standards.
*Companies We Typically Work With
We prefer working with:
- U.S.-based companies
- Established outdoor and emergency preparedness brands
- Manufacturers serving North American consumers
- Organizations with a demonstrated history of quality products or services
*Outbound Editorial Links and Advertising
Requests for relevant editorial links are reviewed individually. Accepted links become part of the article only when they improve the reader’s experience and meet our editorial standards. Placement is never guaranteed. We review every requested link individually. Links may be accepted when they:
- Support the topic being discussed.
- Lead to reputable organizations, businesses, or products.
- Provide additional value to readers.
- Come from companies with established credibility.
Accepted links to companies and products generally include:
- Emergency preparedness
- Urban survival
- Outdoor recreation
- Camping and backpacking
- Hiking
- Hunting and fishing
- Self-reliance and homesteading
- Food storage and preservation
- Power outages and emergency planning
- Tools and equipment
- Outdoor cooking
- First aid and emergency response
- Water purification and storage
- Communications and navigation
- Disaster readiness
*Guest Authors & Sponsored Articles
We welcome contributions from qualified writers, subject matter experts, manufacturers, and outdoor or survival related businesses. We accept a limited number of sponsored articles each month. Our first responsibility is to our readers. Every article we publish should help them become more informed, better prepared, and more capable outdoors and at home.
Promotional messaging should remain secondary to useful, well-researched information. All sponsored content is reviewed and edited by Leon Pantenburg before publication. No exceptions.
Guest articles must:
- Be original and unpublished elsewhere.
- Be factually accurate.
- Provide practical value rather than promotional copy.
- Include proper citations where appropriate.
- Articles generated primarily by AI without meaningful human expertise, testing, or editorial review will not be accepted.
*Product Reviews
We welcome product review opportunities that are relevant to our audience. Contact Leon Pantenburg before sending any product for pre-approval. Receiving a product does not guarantee coverage or a favorable review. Advertisers do not influence the review coverage. Our opinions remain entirely independent.
YouTube Video Review: I accept only a few requests for sponsored reviews on my YouTube channel with the same endorsement philosophy seen above.
*Final Review of all Content
Submission of content does not guarantee publication. We reserve the right to:
- decline submissions without explanation,
- edit or remove links,
- modify headlines and formatting,
- Add internal site links,
- update published content over time, or
- remove sponsored content that no longer meets our editorial standards.
*What We Don’t Accept
We do not accept link requests, guest posts, or advertising whose primary purpose appears to be manipulating search rankings rather than improving the content for our audience. Examples not limited to these, but include:
- SEO link-building campaigns
- Link exchanges
- Promotional links to blogs created primarily for SEO or affiliate marketing
- Paid link networks
- Thin affiliate websites
- Mass guest posting campaigns
- Keyword-driven promotional articles with little informational value
- Outlines with lists and nonoriginal content
We do not accept promotional links to overseas ecommerce businesses or manufacturers.
We do not publish sponsored content, guest articles, advertisements, or promotional links related to:
- Gambling or betting
- Online casinos
- Forex trading
- Cryptocurrency or token promotions
- Digital marketing services
- Link-building blog campaigns
- Cosmetic surgery
- Beauty products
- Weight-loss products
- Adult content
- CBD, THC, or recreational drug products
- Payday loans or high-risk financial products
- Replica or counterfeit goods
- Political advocacy
CONTACT FOR SUBMISSION
If your company, product, or service aligns with our audience and you have reviewed these policies, we welcome your inquiry…. CONTACT LEON
ADVERTISING AFFILIATE DISCLAIMER
Disclosure: This website contains affiliate links, meaning we may earn a commission if you purchase a product through one of our links, at no additional cost to you. We only recommend products we believe in and use ourselves.
