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My Advertising Philosophy and Disclaimer

533 400 Survival Common Sense Blog | Emergency Preparedness

I do accept a limited number of advertisers in order to have the ability to write stories for my readers. And if you’re interested, I’d love to talk to you.  

My Sponsor Philosophy: Advertisers ultimately finance the ability for an information medium to remain free. Our constitution guarantees freedom of the press, but it doesn’t guarantee an income for writing! For this website to remain a free resource for my readers, I appreciate sponsors that cover the overhead.  However, my promise to my readers is that I write objectively without bias toward any commercial entity. How do I do that? Pretty well, as a matter of fact.

Here is how it works with my site:

Readers will notice there are advertisements on the site. SurvivalCommonSense.com. These ads were accepted after I confirmed they had legitimate services or products. Advertising is only accepted from vendors of products and services that I know and trust, and have thoroughly researched. Some of those advertisers’ products are my true favorites and some are not. I will take a look at my sponsors’ products and may choose to write an objective review published on this website, and include links to their site. However, their sponsorship does not influence the content of my writing or my positive or negative review.

The goal of SurvivalCommonSense.com is to encourage readers to enjoy the outdoors safely, by teaching common sense survival skills. (Pete Erickson photo)

The goal of SurvivalCommonSense.com is to encourage readers to enjoy the outdoors safely, by teaching common sense survival skills. (Pete Erickson photo)

Sometimes a sponsor will ask me to write a product review. After thoroughly field testing the product, I’ll write about it and disclose that I was paid. Often I receive a product in the mail with a request to review it. But here’s the deal. If I wouldn’t use a product myself, I won’t help promote it. This leads to another point:

If  you become a paid advertiser on SurvivalCommonSense.com, you understand and agree that you have no control over the story content or what I write.

Here’s why: SurvivalCommonSense.com serves readers seeking helpful information about wilderness and urban survival techniques and equipment that might save their lives. I would never put my reputation or the information at risk to serve an advertiser. That objective information is what makes the advertising even more valuable – that my readers trust what I say.

My personal integrity and reputation is all that separates SurvivalCommonSense.com from hordes of  unethical internet “survival” sites. My byline guarantees I did my best in research, writing and fact-checking. This site is, now and forever, rated “G.” I am honored when Boy Scouts visit the website to learn more about the outdoors, or when parents refer my site to other parents. You won’t see outrageous headlines or scary articles about doomsday or end times. I don’t write for “click bait”. I write for the average person to learn something about common sense survival techniques.

Learn more about Leon Pantenburg


I publish a weekly newsletter update for over 2000 subscribers worldwide.

The SurvivalCommonSense.com YouTube channel provides informative videos that have been viewed by millions.

Leon's snow cave

Leon Pantenburg

Regular giveaways and merchandise promotions drive traffic to the site. You’re welcome to provide product samples for that.


SurvivalCommonSense.com skews toward men, attracting preppers, urban and wilderness survivalists, hunters, anglers and outdoor recreationists of all  interests. The audience is upscale and typically spends hundreds on valued products and gear.


My ads are published on a monthly cycle using PayPal services. Ads will auto renew every month unless you cancel. Discounts may be available for multiple-month contracts.  Ads are sent to me by email with a JPG and link or embedded html code.

Contact Leon Pantenburg 



300 pixels wide x 300 pixels tall, Side Bar Location, Persistent Throughout the Site – $125 per month

Home Page Banner Ads, Post Rotation Throughout the Site – $300 per month

Affiliate Advertising*, Inline Links and Banner Ads, Commission

Sponsored Reviews

The author accepts request to review products at a negotiable rate. See policies above regarding objective content.

To be considered for a product review, contact Leon Pantenburg with specifics of the product.

Or, view one of our Outdoor Tips that air on YouTube SurvivalCommonSense


I may earn a small fee for my link to any products or services from this website, like Amazon or Thrive Market. Your purchase from these sponsors helps me spend the time needed to research, review and write about common sense survival techniques.

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